|
Sponsored Links
Consumers refers to individuals or households that use goods and services generated within the economy. The concept of a consumer is used in different contexts, so that the usage and significance of the term may vary. A consumer is a person who uses any product or service. Typically when business people and economists talk of consumers they are talking about person as consumer, an aggregated commodity item with little individuality other than that expressed in the buy/not-buy decision. However there is a trend in marketing to individualize the concept. Instead of generating broad demographic profile and psychographic profiles of market segments, marketers are engaging in personalized marketing, permission marketing, and mass customization.[1] In free market or capitalist economies, consumers are presumed to dictate what goods are produced and are generally considered the center of economic activity. Individual consumption of goods and services is primarily linked to the consumer's level of disposable income, and budget allocations are made to maximize the consumer's marginal utility.[2] In 'time series' models of consumer behavior, the consumer may also invest a proportion of their budget in order to gain a greater budget in future periods. This investment choice may include either fixed rate interest or risk-bearing securities. Within law, the notion of consumer is primarily used in relation to consumer protection laws, and the definition of consumer is often restricted to living persons (i.e. not corporations or businesses) and excludes commercial users.[3] A typical legal rationale for protecting the consumer is based on the notion of policing market failures and inefficiencies, such as inequalities of bargaining power between a consumer and a business.[4] As of all potential voters are also consumers, consumer protection takes on a clear political significance.
|
Consumer Subcategories
Consumer Articles
Help Me Erase Bad Credit
by Carmen Vj
Nov 26, 2007
Can you help me erase bad credit? You can erase bad credit and you can do it yourself. I'm sure you heard this all before. We can erase your credit problem with no problem. We are 100% sure that we can erase your credit. We can remove bad loans, lien...
Local Housing "Market Knowledge" Is Most Valuable Attribute Real Estate Consumers Look for In Hiring An Agent
by Monte Helme
Sep 20, 2006
In today’s changing real estate marketplace, one-third of consumers said in a national survey that local ” housing market knowledge” is the most valuable attribute they look for in hiring a real estate agent. “Commissions” and “communication” tied fo...
|
|
